Digital Marketing Strategy:
The Tulsa Initiative, Inc.

 

Digital Marketing Strategy

The Tulsa Initiative, Inc., a rapidly growing non profit headquartered in Baltimore Maryland, entrusted us to assist with their digital marketing strategy for their upcoming Tulsa Shark Tank, a virtual event in which young black entrepreneurs pitch their businesses in hopes of receiving start up funding from the “sharks”.

10.5.19 Tulsa Initiative Logos -05.png

First, we designed their logos, and established their fonts and color codes.

digital-marketing.gif

Then, we put together a detailed marketing plan for the coming months preceding the shark tank including design and execution of marketing tactics and graphics. We employed carefully selected strategies in order to reach Tulsa’s viewership goals.

tulsa-02.png

Finally we hosted the Tulsa Shark Tank live, shattering viewership goals and generating a dramatic spike in social engagement and following across multiple social accounts, which we currently serve as manager of.